Seminar on Digital Marketing by Dr. Raja Roy Chaudhary
Calorx Teachers’ University has organized two days seminar on “Impact of Digital Marketing and Analytics in Contemporary Business World” and “Importance of Action Research in Doctoral Studies” on 10th January and 11th January respectively. Numerous Under graduate, Post Graduate students and Ph.D. Scholars took part in this two days seminar.
The key note speaker was Dr. Raja Roy Chaudhary, Director of N. L. Dalmia Institute of Management (Mumbai), Board member of CSERD and Chairperson Managing Council for Academic and Strategic Business Affairs at Calorx Teachers’ University. He is a widely known author too.
This informative seminar proved fruitful for the students who participated in two days seminar.
Digital marketing is the marketing of products or services using digital technologies. Detailed discussion of Digital Marketing, its impact in this modern world, its advantages, uses etc. were done.
Action research is either research initiated to solve an immediate problem or a reflective process of progressive problem solving led by individuals working with others in teams or as part of a “community of practice” to improve the way they address issues and solve problems. Discussion on Importance of Action Research, types, various tools and techniques, uses etc. proved useful and informative for the attendees of the seminar.
Seminar concluded with motivational speech by dignitaries of Calorx Teachers’ University, followed by lunch and distribution of participation certificates.